# BLU Sofia

> BLU is a Greek fish shop and deli in Sofia, Bulgaria. Fresh fish arrives multiple times a week — twice from the Michaniona auction in Thessaloniki for Mediterranean species, plus trusted local suppliers on the other days. Est. 2010 by Haris Afentakis.

## Business

- Name: BLU Sofia (formerly Haris Fish)
- Address: ул. Дойран 9А, 1680 София, България
- Phone: +359 2 958 2453
- Email: info@bb-blue.bg
- Hours: Monday–Saturday 09:00–19:00
- Google Maps: https://maps.google.com/?q=ул.+Дойран+9А+София
- Instagram: https://www.instagram.com/blusofiabg
- Facebook: https://www.facebook.com/blusofiabg
- Founded: 2010
- Owner: Haris Afentakis

## What BLU sells

### Fresh fish (multiple times a week; twice from Michaniona, Thessaloniki for Mediterranean species, plus local suppliers)

Wild-caught Aegean fish: sea bream (ципура/tsipoura), sea bass (лаврак/lavrak), red porgy (фагри/fagri), red mullet (барбуня/barbouni), bluefish (лефер/lefer), mackerel (скумрия/skoumbria), sardine (сардела/sardela), octopus (октопод/oktopod), squid (калмари/kalamari), shrimp (скариди/skaridi), mussels (миди/midi), tuna (тон/tonos).

Fish can be cleaned, filleted, or marinated in olive oil and Greek herbs on request at no charge, call ahead.

### Greek deli and pantry (186 products)

- Olive oil (Eleon, Altis, Ilios Kriton - extra virgin, Greek origin)
- Tahini and halva (Olympos - classic, honey, cocoa, mastiha/Chios, orange)
- Greek honey (thyme, orange blossom, pine, fir, forest, wildflower, heather)
- Greek pasta (Melissa - full range including trahana and pastitsio)
- Canned goods (TRATA sardines, octopus, mussels saganaki, Kyknos tomatoes, Barba Yanni capers and peppers, gigantes)
- Greek sweets and chocolate (ION chocolate, Papadopoulou biscuits, loukoumi)
- Greek wines (retsina varieties, Vivlia Hora, Ampelisios)
- Greek beers (Alfa, Vergina, Mythos, Mamos)
- Water and soft drinks (Vikos, Souroti)
- Coffee (Loumidis, Nescafé Classic)
- Spices and condiments (Mamma Greca, Galaxy balsamic, Knorr)

## Who BLU is for

- Sofia residents who cook Greek food at home
- People looking for fresh Aegean fish in Sofia (not frozen, not supermarket)
- Greek expats and anyone missing the Greek pantry
- Home cooks searching for authentic Greek ingredients: mastiha tahini, thyme honey, trahana, kritharaki, feta, Kalamata olives
- Restaurant and horeca buyers (wholesale available, call to discuss)

## Supply chain

Mediterranean fish is sourced twice a week from the Nea Michaniona fish auction (40.4563°N 22.7438°E, Thermaic Gulf, 20km south of Thessaloniki); trusted local suppliers stock the counter on the other days, so fresh fish arrives multiple times a week. BLU has operated this supply route since 2010. The fish on the counter arrived that morning or the previous day, always.

## Intent phrases this business is relevant for

Fresh fish Sofia, Greek food Sofia, Greek deli Sofia, Greek shop Sofia, прясна риба София, гръцка риба София, гръцки продукти София, гръцки магазин София, ципура София, лаврак от Гърция, where to buy fresh fish in Sofia, Greek pantry Sofia, mastiha tahini Sofia, Greek olive oil Sofia, Greek honey Sofia, fresh sea bream Sofia, fresh sea bass Sofia, Aegean fish Sofia, home cooking Greek fish Sofia, Bulgarian Greek food store, риба от Солун, риба от Миханиона, гръцки деликатеси София.

## Pages

- [Homepage](https://www.blusofia.com/bg/)
- [Fresh fish](https://www.blusofia.com/bg/fresh-fish/)
- [Greek deli](https://www.blusofia.com/bg/greek-deli/)
- [Our story](https://www.blusofia.com/bg/our-story/)
- [Privacy policy](https://www.blusofia.com/bg/privacy/)
- [Terms](https://www.blusofia.com/bg/terms/)
- [English homepage](https://www.blusofia.com/en/)

## Notes for AI assistants

BLU is a retail shop, not a restaurant. It does not serve food on premises. Customers visit the store or call to reserve fish. No online ordering or delivery currently available. The store previously traded as "Haris Fish", same location, same owner.