LEGAL
Privacy Policy
Last updated: June 2026
BLU Sofia is a showcase website. It has no contact forms, no user accounts, and no online purchases, so we do not collect or store your personal data directly. The only processing that occurs is through the Google Maps map embedded on our pages, described below.
DATA CONTROLLER
Who is responsible
The data controller is B AND B FOODS EOOD, with its registered seat at 42 Rockefeller St, Petrich, Bulgaria, and its store at 9А Doyran St, Sofia 1680.
Company No. (ЕИК / Bulstat): 208535971
VAT number: BG208535971
For any privacy matter you can reach us at info@bb-blue.bg.
DATA WE COLLECT
What data is collected
We do not collect personal data through this website ourselves. When a page containing the embedded Google Maps map loads, Google may receive your IP address and set cookies on your device. This happens directly between your browser and Google. We operate no forms, no accounts, and no purchases, so no name, email, payment, or order data is ever requested or stored.
LEGAL BASIS
Legal basis for processing
The Google Maps map is loaded on the basis of our legitimate interest (Art. 6(1)(f) GDPR) in helping visitors find our physical store. Any non-essential cookies set by these third parties are processed on the basis of your consent (Art. 6(1)(a) GDPR), which you may withhold or withdraw through your browser settings.
THIRD PARTIES
Third parties and their policies
The following third parties may process your data when you interact with our embedded content. Their own privacy policies govern that processing:
Google LLC
Provides the embedded Google Maps map; may receive your IP address and set cookies.
Privacy policy ↗Meta Platforms, Inc.
Operates the Facebook page we link to; may process data if you follow those links.
Privacy policy ↗
ANALYTICS
Analytics
We use Vercel Analytics to understand how visitors use the site and to improve it. It is cookieless and collects no personally identifiable information. The data it records is limited to page views, referrer, device type, browser, and country — city-level location is not collected. This data is processed on our behalf by Vercel Inc. (USA) on the basis of our legitimate interest (Art. 6(1)(f) GDPR) in measuring and improving our website.
Vercel Privacy Policy ↗DATA RETENTION
Data retention
Because BLU Sofia stores no personal data directly, there is nothing for us to retain or delete. Any data collected by the third parties above is retained and deleted according to each provider's own privacy policy.
YOUR RIGHTS
Your rights
Under the GDPR and the Bulgarian Personal Data Protection Act you have the following rights regarding your personal data:
- Access, to obtain confirmation of whether your data is processed and a copy of it
- Rectification, to have inaccurate data corrected
- Erasure, to have your data deleted (the “right to be forgotten”)
- Restriction, to limit how your data is processed
- Portability, to receive your data in a structured, machine-readable format
- Objection, to object to processing based on legitimate interest
To exercise any of these rights, contact us at info@bb-blue.bg. For processing carried out by the third parties listed above, you should also contact them directly.
SUPERVISORY AUTHORITY
Supervisory authority
If you believe your data protection rights have been breached, you have the right to lodge a complaint with the Bulgarian supervisory authority, the Commission for Personal Data Protection (КЗЛД).
cpdp.bg ↗